Privacy Policy

Element Born ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights under applicable laws including the GDPR (EU) and CCPA (California).

Information We Collect

We collect information you provide directly:

• Name, email address, and shipping address when you place an order
• Date of birth, birth time, and birth location when you use our free Bazi reading tool
• Payment information processed securely via Shopify Payments (we do not store card details)
• Messages you send us via email or contact forms

We also collect data automatically through your use of our site:

• Browser type, device type, operating system
• IP address and approximate geographic location
• Pages visited, links clicked, and time spent on site
• Referring URL (how you arrived at our site)

How We Use Your Information

• To process and fulfill your order
• To generate your personalized Bazi birth chart reading
• To send order confirmations, shipping updates, and support responses
• To send marketing emails — only if you have opted in (you may unsubscribe at any time)
• To improve our website and product recommendations
• To comply with legal obligations

We do not sell your personal data to third parties. Ever.

Bazi Reading Data

Your birth date, time, and location data are used solely to generate your elemental reading and product recommendations. This data is processed in real time and is not stored on our servers beyond the duration of your session unless you create an account or purchase a full report.

Cookies

We use essential cookies to operate the site (e.g., shopping cart functionality) and analytics cookies (Google Analytics / Shopify Analytics) to understand how visitors use our site. You may disable non-essential cookies in your browser settings at any time.

Third-Party Services

We use the following trusted third-party services:

• Shopify — e-commerce platform and payment processing
• Google Analytics — anonymous usage analytics
• Google Gemini API — powers Bazi report generation
• Vercel — website hosting

Each provider has their own privacy policy and processes your data only as necessary to provide their services.

Data Retention

We retain order and customer data for up to 7 years as required by financial regulations. You may request deletion of your personal data at any time (see "Your Rights" below), subject to legal retention obligations.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict how we process your data
• Data portability — receive your data in a structured format
• Opt out of marketing communications at any time

To exercise any of these rights, email contact@elementborn.com. We will respond within 30 days.

Children's Privacy

Our site is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

Changes to This Policy

We may update this policy from time to time. The current version will always be posted on this page with the effective date. Continued use of our site after changes constitutes acceptance of the updated policy.

Contact

Privacy questions or requests: contact@elementborn.com